题目🦸🏿🧔🏿：The Art of Online Foraging: Adaptive Search in Consumer-Generated Content Environments
报告人🚴🏼♀️：Chee-Wee Tan (陈致玮)教授🦹🏿，Department of IT Management, Copenhagen Business School,Associate Editor for MISQ, Internet Research (IntR) and Journal of Management Analytics (JMA)
时间🫛：12月29号（周期四）上午10：00-11🙅🏽：30
地点：新主楼A1040
摘要：
Inefficiencies associated with online information search are becoming increasingly prevalent in digital environments due to a surge in Consumer Generated Content (CGC). Despite growing scholarly interest in investigating users’ information search behavior in CGC environments, there is a paucity of studies that explores the phenomenon from a theory-guided angle. Drawing on Information Foraging Theory (IFT), we re-conceptualize online information search as a form of adaptive user behavior in response to system design constraints. Through this theoretical lens, we advanced separate taxonomies for online information search tactics and strategies, both of which constitute essential building blocks of the search process. Furthermore, we construct a research framework that bridges the gap between online information search tactics and strategies by articulating how technology-enabled search tactics contribute to the fulfillment of strategic search goals. Subsequently, our research framework was validated via an online experiment in which Amazon Mechanical Turk (AMT) participants were recruited and tasked to perform searches on custom-made online review websites, which are modeled after their actual counterpart and populated with real review data of restaurants. Empirical findings reveal that the provision of different search features engenders distinct search tactics, thereby exposing users to varying levels ofsearch determination controlandsearch manipulation control.In turn, both types of search controls affects users’ result anticipation and search costs, which when combined, determine theefficiencyofgoal-oriented search strategyand theutilityofexploratory search strategy.
简介👩🏿🎨：
Chee-Wee Tan is a Professor in the Department of IT Management at Copenhagen Business School (Denmark) and a Senior Visiting Fellow in the School of Information Systems, Technology & Management at University of New South Wales (Australia). He holds a PhD in Business Administration from the University of British Columbia (Canada) as well as Master of Science and Bachelor of Science degrees from the National University of Singapore (Singapore). Chee-Wee's research interests focus on design and innovation issues related to the delivery of digital services in various contexts. Particularly, he is interested in discovering how value can be extracted from digital services and exploring ways by which contemporary technological trends can contribute to the design of innovative services. Findings from his research has been presented at numerous international conferences and he has articles published or forthcoming in journals such asMIS Quarterly(MISQ),Information Systems Research(ISR),Journal of the American Society for Information Science and Technology(JASIST),European Journal of Information Systems(EJIS) andDecision Support Systems(DSS) among others.Chee-Wee currently serves as an Associate Editor for MISQ,Internet Research(IntR) andJournal of Management Analytics(JMA). He is a past recipient of the Outstanding Associate Editor Award for services rendered to MISQ and is currently serving as a guest editor for two special issues: one on 'Embracing the Internet of Things (IoT) to Drive Data-Driven Decisions' at JMA and one on ‘Omnichannel Business: Opportunities and Challenges’ at DSS.In addition, Chee-Wee is also serving as an advisory board member for a Special Issue on ‘Transformative Value of Cloud Computing’atJournal of Management Information Systems(JMIS).
凯发娱乐凯发K8科研办
2016-12-26
